Web Sites:  An Activity for Marketing and Business Education 

An Activity for Marketing and Business Education

The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows: 
•	A.03 Assess global trends and opportunities 
•	A.11 Assess start-up requirements, 
•	A.28 Describe the use of operating procedures, 
•	D.05 Explain the nature of effective verbal communications, 
•	E.11 Demonstrate basic search skills on the Web, 
•	E.14 Communicate by computer, 
•	E.16 Operate computer-related hardware peripherals, 
•	E.19 Develop basic website

How the Internet Has Affected the Market Place
The Internet is drastically changing the way people do business.  Companies of all sizes have embraced the Internet and found new methods of peer-to-peer, business-to-business, and business-to-consumer communications.  Businesses have found innovative ways to improve customer support, gather marketing research, and conduct new forms of advertising and sales.

How Businesses Use the Internet
•	Give out information about their company and goods and services.
•	Actual selling of services and products
•	Ordering of goods and services from suppliers.
•	New way to get information from customers.
•	Provide entertainment to show company in good light--Public Relations.
•	Facilitate better communications within the company.
•	New way to offer customer service.
•	Way to do Permission Promotions and not Intrusion Advertising.

Best Use of the Internet in our Classrooms

The Internet classroom of today allows for more "real world" access.  No longer do we just teach theory and practice. We teach and do.  Students are in actual contact with companies, give input and get output from them and learn from the company's web site. 

Other Ideas on Using the Internet in the Marketing Classroom
1.	Teach Web Page Design to students and have them design their own web page using marketing principles.
2.	Have students give classroom presentations on the design Web pages for their own hypothetical business. 
3.	Have them tell how they would market their products and how they would use the Internet in their company.
4.	Use the Search engines available on the Internet for students to do inquiry learning on Marketing subjects.
5.	Use email to write to companies getting information on their philosophy on using the Internet for Marketing purposes.
6.	Use the Internet to see how banks and other financial businesses use the internet for online banking purposes. E.g. Wells Fargo Bank, Zions Banks, U.S. Bank, etc.
7.	Use the Internet to conduct Marketing Research for DECA projects.
8.	Whatever projects you come up with make sure that you use the Internet for no more than just library information.  The Internet is the HERE and NOW and should be used to obtain the HERE and NOW information.
Web Site Resources for Marketing and Business Education Teachers

Marketing & Business Education Curriculum

The Consortium for Entrepreneurship Education   http://www.entre-ed.org
DECA  http://www.deca.org
ERIC Digests  http://ericacve.org/
FBLA-PBL  http://www.fbla-pbl.org/
Main X Change Stock Market Game  http://www.mainxchange.com/site/
MarkED Resource Center  http://www.mark-ed.com/
Marketing Curriculum Resource Site  http://n103dept.milwaukee.tec.wi.us/mktgcamp/
National Business Education Association  http://www.nbea.org/
Quest 4 Quest for Success Stories  http://www.quest-4.com/
SMG 2000 Stock Market Game  http://www.smg2000.org/
Wisconsin Business Education Association  http://facstaff.uww.edu/wbea/wbea/
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Education-Related

Council of Chief State School Officers  http://www.ccsso.org
Educational Research and Development  http://www.fwl.org
Management  http://www.mgeneral.com/
National Center for Research in Vocational Education  http://ncrve.berkeley.edu
National DECA  http://www.deca.org
Network Lingo-Technology Dictionary  http://www.netlingo.com/
Texas Education Agency Curriculum  http://www.tea.state.tx.us/
Vocational Education  http://www.ed.gov/free/s-voced.html
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Entrepreneurship and Business Management

10 Commandments of Running a Home Business http://www.tdbank.ca/tdbank/succeed/command.html
American Marketing Association  http://www.ama.org/ 
Better Business Bureau  http://www.bbb.org/ 
Business Find  http://in-114.infospace.com/_1_227869027__info.go2net/index_ylw.htm 
Business Resource Center  http://www.morebusiness.com/
City.net  http://city.net/ 
The Consortium for Entrepreneurship Education   http://www.entre-ed.org
Consumer Education  http://www.halifax.cbc.ca/streetcents/ 
Consumer Information Center  http://www.pueblo.gsa.gov/ 
Cornell University-CU Seeme  http://cu-seeme.cornell.edu/PC.CU-SeeMeCurrent.html 
Economics Education Homepage  http://ecedweb.unomaha.edu/ 
Internet Beginners page  http://www.screen.com/start/guide/ 
Kauffman Foundation-Entrepreneurship  http://www.emkf.org/
Media-Internet Marketing  http://www.studio23.com
Metacrawler-Search Engine  http://www.metacrawler.com/ 
MoneyHunter-Entrepreneurship Information  http://www.moneyhunter.com
National Association of Home Based Businesses-WI  http://www.usahomebusiness.com/wi/index.htm
National Budget Simulation  http://garnet.berkeley.edu:3333/budget/budget.html 
Online Career Center  http://occ.com/ 
People Find  http://www.infospace.com/info.go2net/index_ppl.htm 
Salespeople Network  http://www.prosales.com.
Small Business Advancement National Center  http://www.sbaer.uca.edu.
Small Business and Web Marketing  http://www.garlic.com/rfwilson/webmarket/introart.htm
Small Business Supersite  http://www.smartbiz.com/
Starting a Business  http://www.ocf.berkeley.edu/~shadab/ 
Starting a Business on Internet  http://www.magpage.com/~rispoli/Bookchp1.html 
Stock Master-Stock Quotes  http://www.stockmaster.com/ 
Tips on Starting Business  http://www.smartbiz.com/sbs/dobiz.htm 
Travel Plans  http://www.mapquest.com/ 
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International Marketing

International Business Resources  http://www.ciber.bus.msu.edu/busres.htm
International Franchise Association  http://www.entremkt.com/access/index.html
International Marketing Resources  http://www.swem.wm.edu/bus450.html
WorldClass Supersite-International Trade Information  http://web.idirect.com/~tiger/
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Marketing Research on the Internet 

Book of Lists-Top Business sites  http://www.toplist.com/ 
Burke Company  http://www.burke.com/ 
Census Abstract  http://www.census.gov/statab/www/ 
DataBase America  http://www.databaseamerica.com
E-Mail Address Search  http://www.whowhere.com/
Gallup Polls Organization  http://www.gallup.com/ 
Market Research Center  http://www.asiresearch.com/ 
Market Segmentation  http://future.sri.com/vals/valshome.html 
Nielsen TV Ratings  http://www.nielsenmedia.com/ 
NPD Group-Marketing Information  http://www.npd.com/ 
Survey.net  http://www.survey.net/ 
TV & Radio News Research  http://www.missouri.edu/~jourvs/ 
Yankelovich Partners  http://www.yankelovich.com/ 
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General Research on the Internet

American Library Association  http://www.ala.org
BiblioData  http://www.bibliodata.com
Bureau of Labor Statistics  http://stats.bls.gov/blshome.html
Business Researcher's Interests  http://www.pitt.edu/~malhotra/interest.html
Commercenet  http://www.commerce.net
Job Postings  http://www.interbiznet.com, http://www.espan.com, http://www.monster.com
New and Kewl  http://www.new-kewl.com
News  http://www.news.com/
Nynex's Big Yellow Pages  http://bigyellow.com/
Telephone Information  http://www/Lookupusa.com
Weather Forecasts http://www.intellicast.com
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Marketing Magazines and Publishings on the Internet 

Classroom Connect  http://www.classroom.net/resource/
Education World  http://www.education-world.com/a_curr/
Fast Company Magazine  http://www.fastcompany.com 
Forbes Business Magazine  http://www.forbes.com/ 
Inc. Magazine  http://www.inc.com
International Business Kiosk  http://www.webcom.com/one/world/index.shtml#TOC 
Internet Commerce Magazine  http://www.wilsonweb.com/ 
Macmillan Publishing  http://www.mcp.com/
Marketing Ed Email Discussion majordomo@list.thomson.com in body include words subscribe swep-marketing 
Marketing Tools Magazine Online  http://www.marketingtools.com/ 
Highlighter Newsletter-Nebraska Marketing Education  http://www.nde4.nde.state.ne.us
Microsoft Corporation  http://www.microsoft.com/education/
PC Tips and Tricks  http://www.pcworld.com/resources/hereshow/
South-Western Publishing Co.  http://www.swep.com/ 
Torrance, California Library  http://www.ci.torrance.ca.us/city/DEPT/LIBRARY/business.htm 
Wall Street Journal Classroom Edition http://info.wsj.com/classroom/
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Business Sites

7-up Bottling  http://7up.com/ 
AT & T Business Network  http://www.bnet.att.com
Avon  http://avon.avon.com 
Biggest Companies  http://www.forbes.com/tool/toolbox/forbes500s/1998/Super100.htm 
Coca-Cola  http://www.cocacola.com
ESRI  http://www.esri.com
FedEx  www.fedex.com
Ford Motor Company  http://www.ford.com/us/ 
Free E-Mail  http://www.mailzone.com or Juno http://www.juno.com
Gartner Group  http://www.gartner.com
GeoSystems  http://www.geosys.com
Giga  http://www.gigaweb.com
Hallmark Cards  http://www.hallmark.com/ 
Hoover Company Information http://www.hoovers.com/ --Find Address for business. 
Hot Coupons  http://www.hotcoupons.com/ 
J.C.Penney  http://atlas.jcpenney.com/ 
Jelly Belly Co.  http://www.jellybelly.com/ 
Neiman Marcus  http://www.neimanmarcus.com/ 
Nestle Foods  http://www.nestle.com/ 
Pepsi-Cola  http://www.pepsiworld.com/ 
Sears  http://www.sears.com 
TV Guide  http://www.iguide.com/tv/
U.S. Dairy Farmers  http://www.whymilk.com
Wal-Mart  http://www.wal-mart.com 
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Federal Government Sites

Agricultural Trade Reports  http://www.fas.usda.gov/archive.html 
Census Abstract  http://www.census.gov/statab/www/ 
CIA World Fact Book 1997  http://www.odci.gov/cia/publications/factbook/index.html 
Consumer Information Center  http://www.pueblo.gsa.gov/ 
Consumer Product Safety Comm.  http://www.cpsc.gov/ 
Dept- Housing-Urban Dev.  http://www.hud.gov/ 
Federal Agencies  http://www.fedworld.gov/
Federal Trade Commission  http://www.ftc.gov.
Foreign Agriculture Service  http://www.fas.usda.gov/Default.htm 
Government Services Admin  http://www.gsa.gov/ 
Internet Law Library  http://law.house.gov/1.htm 
IRS  http://www.irs.ustreas.gov
The Whitehouse  http://www.whitehouse.gov 
U. S. Census Bureau  http://www.census.gov/ 
U. S. Patent Office  http://www.halifax.cbc.ca/streetcents/ 
U.S. Department of Commerce  http://www.doc.gov/ 
U.S. Department of Education  http://www.ed.gov U.S. Gazetteer http://tiger.census.gov
U.S. Gov Documents Search  http://www.access.gpo.gov/su_docs/dbsearch.html 
U.S. House of Representatives  http://www.house.gov/ 
U.S. Senate  http://www.senate.gov 
U.S. Small Business Administration  http://www.sbaonline.sba.gov/
U.S. Standards and International Certification  http://www.ansi.org//home.html
U.S. State Department  http://www.state.gov/ 
U.S. Supreme Court  http://supct.law.cornell.edu/supct/justices/fullcourt.html 
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State and Local Government and Associations

Link to State Governments  http://members.tripod.com/~Piper/
Minnesota State Government  http://state.mn.us/
Wisconsin State Government  http://state.wi.us/
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Email Influence on Marketing

Emailing Lists Liszt Company  http://www.liszt.com/ 
Key Pals Email to: editor@wentworth.com and use the word keypals in the subject line of your message. 
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Product Development

Consumer Product Safety Comm.  http://www.cpsc.gov/ 
Copyright Basics  http://www.fplc.edu/tfield/ipbasics.htm#pra 
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Helpful Software

Adobe Acrobat Software Download  http://www.adobe.com/prodindex/acrobat/main.html 
Affordable Business Software  http://members.aol.com/timbs3/index.html 
Shockware Software  http://www.macromedia.com/shockwave 
Internet Screening & Blocking  http://www.surfwatch.com
Toplist Business Site Software  http://www.toplist.com/ 
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